Corporate Events for Executive Alignment

More than ever, companies need concrete results from their corporate events. Whether an annual meeting, management retreat or customer event, BTS Corporate Events creates opportunities for building business acumen, strategic alignment, sales insight and skills, leadership and positive working relationships that last for years.

Whether the group is 100 top leaders, 500 sales people or 2,000 managers in a major division, BTS creates and facilitates high-energy, high-value corporate event programs.

How Kimberly-Clark Aligned 100 Leaders at Its Annual Corporate Event

At the company’s annual offsite, Kimberly-Clark needed to align executives around its strategy, and accelerate shareholder value creation. Working with BTS, Kimberly-Clark’s Chief Executive Officer and Chief Strategy Officer developed a simulation that impelled senior leaders to view the investor as a customer and act accordingly to drive total shareholder return.

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The Power of a Customized Board Simulation Combined with PC-Market Model

Beginning with interviews of the senior executives, BTS designed and developed, in 60 days, a customized board simulation with a dynamically competitive market. The simulation was structured around Kimberly-Clark’s two main businesses and focused on the enterprise capabilities necessary for growth.

Due to the senior level of the audience, the complexity of the desired learning objectives, and the time allotted for the experience, BTS designed the solution using a board simulation combined with the power of a PC-based market model. The board simulation served as a planning tool used by teams of participants to allocate people and money across different innovation opportunities, branding, go-to-market strategies, and developing enterprise capabilities.

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