Executing Coke's Roadmap for Growth
The more realistic the simulation, the easier it is for people to activate and go back to the business to apply their new capabilities and knowledge.”
Coke® is more than just a drink. It is the definitive global brand, at home everywhere — a cherished symbol of constancy that cuts across cultures like a universal friendly face. But while the secret recipe for the taste of Coke has remained unchanged for decades, the Coca-Cola Company is transforming to meet future needs.