Insight and innovation: The story of BTS
In the early 1980s, Henrik Ekelund and three investors - from one of Scandinavia's
most prominent strategic consulting firms, grew frustrated developing strategies for clients only to see
them struggle with execution. The team sought tools to support the strategy implementation process and found
an innovative new approach: business simulations. Their first implementation employed an off-the-shelf
business simulation. They found that the client had good results and an enjoyable experience. Then, one
of the client's division leaders requested a customized simulation to deal with a specific challenge facing
the business.
What does BTS stand for? Serious sounding English company names
were all the rage in Sweden in 1986. BTS originally stood for Business Training Solutions. Over the years,
we’ve kept our initials but moved far beyond training.
What they discovered was . . .
The alignment and results from the customized simulation far exceeded the off-the-shelf experience.
This breakthrough led to the founding of
BTS Group AB in Stockholm, Sweden in 1986.
At the time, its founders could only have
imagined the reach this small firm would eventually have. More than
20 years later, the firm has grown into a global organization
serving twenty-six of the world's 100 largest companies and more
than a third of the Fortune 1000.