Insight and innovation
In the early 1980s, Henrik Ekelund and
three investors - from one of Scandinavia's most prominent strategic
consulting firms, grew frustrated developing strategies for clients
only to see them struggle with execution.
They sought tools to support in the
implementation process and found an innovative new approach:
business simulations. Their first implementation employed an
off-the-shelf business simulation. They found that the client had
good results and an enjoyable experience.
Then, one of the client's division
leaders requested a customized simulation to deal with a specific
challenge facing the business.
What they discovered was . . .
The alignment and results from the customized simulation far
exceeded the off-the-shelf experience.
This breakthrough led to the founding of
BTS Group AB in Stockholm, Sweden in 1986.
At the time, its founders could only have
imagined the reach this small firm would eventually have. More than
20 years later, the firm has grown into a global organization
serving twenty-six of the world's 100 largest companies and more
than a third of the Fortune 1000.