Insight and Innovation

Lou Schachter

Lou Schachter heads the global sales practice at BTS. In his work, Lou helps Fortune 500 clients, such as KPMG, UBS, and Procter & Gamble, achieve their desired business results through sales training.

He is co-author of the book, The Mind of the Customer: How the World's Leading Sales Forces Accelerate their Customer’s Success, which was published by McGraw-Hill in 2006.

Previously, Lou was senior vice president for design and development at The Real Learning Company, where he developed new learning programs to life for customers such as American Express, Bristol-Myers Squibb, Chrysler, Genentech, Lexus, Marsh & McLennan, Nokia, Symantec, Time Warner, Toyota, and UPS.

Before joining the Real Learning team, Lou created learning programs for salespeople at a variety of companies, including Cisco and Merck. Previously, Lou helped lead the fast growth of a specialized communications firm. Earlier in his career, he was an investment banker. His experience includes selling to Fortune 500 companies, small businesses, and large government institutions.

Lou’s diverse background enables him to be a change agent who accelerates his own customers’ success. In selling investment banking services, he worked with clients who were using financial levers to achieve their goals. In his communications work, he worked with clients using consensus-building techniques on thorny external challenges. Now he puts all that to use helping clients to learn more effectively, plan more successfully, and change more quickly.

He has been quoted or had articles included in such publications as Investors Business Daily, Sales & Marketing Management, Selling Power, Inc., American Executive, Velocity, and CLO (Chief Learning Officer) Magazine.

Lou graduated from the Wharton School of the University of Pennsylvania. When not on airplanes, he lives in New York City.