Insight and Innovation
The Mind of the Customer
by Lou Schachter and Richard Hodge
unveils a new way of selling that
redefines success. The Mind of the Customer builds on the proven
performance-improvement training techniques of The Real Learning
Company to supply sales and marketing professionals with a dynamic,
straightforward plan for improving profitability, productivity, and
customer satisfaction. Rich graphics illustrate and clarify key
concepts, while contributions from industry leaders provide
eye-opening and invaluable perspectives on how sales is
changing--and what you can do to create competitive advantage amid
that change.
About the Authors
Lou Schachter
Lou Schachter is co-author of the book,
The Mind of the Customer: How the World’s Leading Sales Forces
Accelerate their Customer’s Success, which was published by
McGraw-Hill in 2006.
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Richard Hodge
Richard Hodge is a dynamic business
leader with a gift for facilitating interactive business
discussions. Richard is co-author of the recently published book,
The Mind of the Customer: How the World’s Leading Sales Forces
Accelerate their Customer’s Success. In writing this book Richard
incorporated his more than 29 years of experience working in various
fields developing and marketing intellectual capital.
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