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BTS Signs Agreement to transform the sales organization of leading US local marketing solutions provider worth SEK 18,2 million

Monday, January 04, 2016 | Category :
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STOCKHOLM, SWEDEN and NEW YORK, NY - BTS GROUP AB (publ), – a world leading strategy implementation firm, announced that they have been engaged by a large US Marketing Solutions Company to customize and deliver solutions targeted toward all levels of their sales organization. The initial engagement is valued at MSEK 18,2.

“Like many other organizations with large sales forces looking to make major changes in the way they sell, this leading marketing company has chosen to partner with BTS on this important sales force transformation initiative,” says Lou Schachter, Global Head of the BTS Sales Practice.

BTS will design and deploy a series of tools and experiences that will:

•   Create consistency in sales management and seller processes
• Redefine “how we sell” and provide a clear path for sellers to develop, prove mastery at their craft.
• Leverage existing platforms like, knowledge management assets and other sales tools as daily, useful resource for sellers and managers.

The initiative will be comprised of multiple integrated, phased development tracks, and performance support in the field.

For more information, please contact:
Thomas Ahlerup
Senior Vice President
Corporate Communications and Investor Relations
BTS Group AB
Phone   +46-8-5870 7002
Mobile   +46-768-966 300


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