News & Press Releases

In the Press: Salespeople Should Have Greater Business Expertise

Thursday, January 30, 2014 | Category :
    • In the News

Lou Schachter, Global Leader of the BTS Sales Practice and author of The Mind of the Customer (McGraw-Hill; 2006), was recently interviewed for an article in the Spanish publication, Equipos & Talento. Titled "Salespeople Should Have Greater Business Expertise", the interview reveals key insights around the latest sales research, explores the shifts, trends and challenges in today's sales environment,  and provides actionable insights for sales leaders to accelerate results.

Read the full article written in Spanish here.

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