News & Press Releases

Major Pharmaceutical Enterprise Signs Delivery Agreement for Global Leadership Initiative With BTS, Valued at Approximately $1.7m

Monday, May 10, 2010 | Category :
    • Press Releases

Integrated Curriculum Leverages Innovative Portal, Impact Mapping, Simulations, Engage Maps and Other Tools to Advance Business Leadership Priorities

STAMFORD, Conn.--BTS USA, the global leader in accelerating strategic alignment and execution, today announced it has signed agreements worth approximately $1.7 million to deliver the first phase of a broad curriculum of business leadership development programs at a leading global pharmaceutical corporation. The purpose of the curriculum is to build business leadership and execution capability in over 9,000 frontline managers worldwide. The programs have strong involvement and support from senior leaders in the organization including the executive leadership team, who see this initiative as critical to transforming the organization and driving execution of their strategic priorities.

“This leading company continues to value the high quality and global footprint that BTS brings to the table.”

The curriculum provides a wide range of learning components, including initial assessments, online communities, online coursework, and immersive scenario and business simulations. These experiential learning tools will be combined to deliver a comprehensive continuum of learning. The programs are developed through BTS methodology, beginning with impact mapping to closely align the learning initiative to corporate goals and working backward to determine the critical behaviors and skills required by employees. The program also incorporates BTS' Advantage Way™ process which engages senior leaders in a way that creates a strong "line of sight" from each learner to their organization's goals and strategic priorities. The process includes built-in mechanisms that capture outcomes, ROI and anecdotal success cases for replication across the firm.

BTS will develop and deliver the custom curriculum in 12 different languages at client locations across the globe. In addition, the pharmaceutical company will also broadly implement a train-the-trainer process in order to engage leaders in various markets in the delivery of the sessions.

“This leading company continues to value the high quality and global footprint that BTS brings to the table,” said Rommin Adl, executive vice president, BTS. “We are pleased to partner them in the implementation of this innovative, high-impact initiative.”

"BTS is pleased to be working with this leader on this comprehensive curriculum with global reach and an extremely rapid implementation phase – we believe this represents the future of effective learning," says Henrik Ekelund, president and CEO of BTS Group AB.


Jessica Bower, 203-391-5272 Marketing Manager 
Activa PR for BTS 
Marina Greenwood, 415-776-5350


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