News & Press Releases

Training ROI: Strategy Alignment and Execution

Wednesday, September 07, 2011 | Category :
    • In the News

Peter Mulford, EVP at BTS, authored this informative article for Training Magazine, on BTS’ work with Coca-Cola, and how business simulations can build the alignment, mindset and capabilities needed to accelerate strategy execution. Peter discusses how business simulations have long been used up front in the strategy formulation process. In the last several years, simulations increasingly have been recognized as an essential tool for successful strategy implementation. He also explains how Coca-Cola engaged BTS to develop simulations that were closely modeled on the company’s competitive environment, organizational structure, and internal business issues.

Click here to read the entire article.


  1. RadEditor - HTML WYSIWYG Editor. MS Word-like content editing experience thanks to a rich set of formatting tools, dropdowns, dialogs, system modules and built-in spell-check.
    RadEditor's components - toolbar, content area, modes and modules
    Toolbar's wrapper 
    Content area wrapper
    RadEditor's bottom area: Design, Html and Preview modes, Statistics module and resize handle.
    It contains RadEditor's Modes/views (HTML, Design and Preview), Statistics and Resizer
    Editor Mode buttonsStatistics moduleEditor resizer
    RadEditor's Modules - special tools used to provide extra information such as Tag Inspector, Real Time HTML Viewer, Tag Properties and other.

BTS is a public company traded at the OMX Nordic Exchange Stockholm under the symbol BTS b
© BTS All Rights Reserved