BTS Strategic Execution Blog

Drive Results by Selling Change

Wednesday, April 13, 2016 | Category :
    • Sales
    • In the News
    • Blogs

The world of sales is changing, and companies' go-to-market approaches must adapt as well. Sales and Marketing Management recently published an article by Lou Shachter and Rick Cheatham on their X- XY - Y selling model for sales transformation. This model is the subject of their recently published book, Selling Vision.

Full article here.

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