Sales Transformation Accelerates Your Customers’ Business Results
Sales transformation may be necessary if you are still trying to move your salespeople from selling products to selling solutions. Solution selling, which got its start in the 1990s, is simply inadequate in the 21st Century. In today’s world, salespeople need to do more than solve customer problems with packages of products and services. They must articulate how their offerings will help the customer get their target business results faster.
Cutting-edge research by BTS with today's executives shows that focusing your salespeople on accelerating your customers’ business results will do more to transform your business.
This ground-breaking approach to sales effectiveness requires creativity, innovation, and, most importantly, a deep understanding of your customer’s business. And it works for companies as diverse as UPS, Procter & Gamble, and Microsoft.
- Transform Your
Sales Force
You can begin your sales transformation by combining BTS’s proprietary research on how companies make major purchases today with a deep understanding of how world-class companies are changing the way they sell. This is not PowerPoint training that will be forgotten in a matter of weeks. BTS’s experiential learning and business simulations make our programs—developed in partnership with our clients—deeply engaging and powerful.
- Learn More About the
Five Pillars of Sales Force
- Download an Excerpt of the Mind of the Customer
How Great Companies Like UPS, Lexus, And Nokia Have Reinvented The Sales Process published by McGraw-Hill.