Sales Force Transformation Pillar 3: Communicating Value
Clearly communicating value to customers is absolutely essential to Mark Little, EVP of Sales at Vistaprint. Value is not about describing a solution or product.
To create value in the customer’s mind you have to understand and align with the customer’s world. You must match your cycle and value proposition with the rhythm of the customer’s business."
Mark Little, from the book "Mind of the Customer"
Communicating Value
Develop the interactive communication skills required to deliver exceptional value to your customers and advance their buying process.
Collaborative Negotiations Program
Build win-win results through a collaborative negotiating approach. Get beyond negotiations that focus only on price.
Collaborative Negotiations Simulation
The Collaborative Negotiations simulation is an interactive, multi-media learning experience designed to challenge sales executives, account managers and sales managers to develop key negotiating skills and behaviors.
- Learn How to Communicate
Value at Your Company
- Continue to
Pillar 4: Manage Account Strategy