What is Strategy Execution?
Strategy execution is defined as the practice of bringing a strategy to fruition. Companies regularly site strategy execution as a top priority, but few agree on how to make it happen. According to BTS’s Strategic Execution Framework, there are three critical forces that drive exceptional execution: Alignment, Mindset and Capability. Companies achieve better results, faster, when people understand the strategy and its implications at an individual level (alignment), are excited and passionate about the strategy (mindset), and have the skills and confidence (capability) to execute.
Strategy Alignment Increases ROI by 12.5%
A recent study by the Boston Consulting Group showed that focusing on strategy alignment could result in an increase in Return on Equity of as much as 12.5%. The majority of leaders would agree that strategy execution starts with good strategic alignment. But surprisingly few can articulate a shared description of what their strategy is, much less what makes it distinctive. As a result, no one is clear where and how their actions contribute to the strategy’s execution.
Partnering with firms in strategy execution, BTS develops customized strategy and business acumen simulations to achieve high levels of organizational alignment. Through these experiential learning tools, BTS ensures that people are able to clearly and succinctly articulate how their actions contribute to the strategy. Applying a results assurance methodology in all client engagements, BTS maximizes the business impacts of strategy alignment.
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Execution at Your Company
Mindset Drives Strategy Execution
Mindset is perhaps the least understood, but most important driver of exceptional strategy execution. It is the turbo-boost in the execution engine. Frequently undervalued and dismissed as soft or intangible, mindset delivers real business results.
In strategy execution, emotional commitment is critical. Employees will only adopt a new initiative if they believe that it is the right strategy. Traditional approaches to communicating strategy (such as road shows or PowerPoint decks) have proven notoriously ineffective for winning the hearts and minds of employees.
However, discovery-based, experiential learning, inherent in all BTS solutions, effectively builds emotional commitment and encourages discretionary effort. Through first-hand experience, employees realize the value of the strategy for themselves. The result: A strategy is adopted with a sense of urgency and purpose, maximizing business outcomes. Proven successful at many Fortune 100 companies, experiential learning is increasingly applied to drive the optimal mindset for efficient strategy execution.
Capability: Accelerate Mastery Through Experiential Learning
Successful strategy execution often requires new skills and capabilities among leaders and employees. The idea of building capabilities to tackle new business challenges isn’t revolutionary. But here’s the surprise: A few capabilities accelerate strategy execution and deliver a lot of business impact. This means that rather than engaging in the exhausting task of developing a generic and overly broad competency model, firms can get better results, faster, by targeting and developing a small number of high leverage behaviors that directly impact strategy execution.
During strategy execution, BTS partners with organizations to accelerate the mastery of the critical capabilities needed for effective execution. Customized business simulations and experiential-based solutions change high-leverage behaviors and enable effective strategy execution.
BTS helps organizations become better at strategy execution by leveraging custom strategy and business simulations to create a workforce that is aligned behind the strategy, has the right mindset to approach it with purpose and urgency and is able to quickly master the capabilities necessary to execute; E = AMC.
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Execution at Your Company