Insight and Innovation
Telling Training's Story: Evaluation Made Simple,
Credible and Effective
by Robert Brinkerhoff
No matter how much trainers believe that
their work is valuable, clients will always want solid, objective
evidence that the training they're spending good money on is
effective. "Telling Training's Story provides the tools to do just
that, allowing anyone to measure a training regime's effectiveness
and prove it to customers. The book's central tool is the Success
Case Method (SCM), and although the SCM is rigorous enough to
convince even the harshest skeptic, it's also easy to understand.
The book first explains how the SCM works, and then lays out a
five-step plan that shows how to perform an SCM evaluation. Later
chapters elaborate on the SCM process, providing in-depth
instructions and guidelines. There are also four case studies that
show how SCM evaluations were performed by global organizations.
Filled with examples and checklists, "Telling Training's Story
levels the playing field by granting trainers the ability to prove
what they know in their heart -- training works.
About the Authors
Robert Brinkerhoff
Robert O. Brinkerhoff is an
internationally recognized expert on training effectiveness and
evaluation and is author of 14 books and many articles.
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