AT&T Strategic Transformation Initiative
Seven of your participants flew home with me [after LwD]. They were genuinely energized, grateful,
stretched, enthusiastic, motivated and exhausted. You hit it out of the park. This will make a difference in this
company. You know this is one of my top priorities for AT&T. You made me real proud today. Well done."
To hold its position of the largest integrated communications companies on the planet, AT&T needed to break down silos and shift its culture toward more innovative and collaborative thinking.
AT&T and BTS developed Leading with Distinction, first introduced to top executives and later cascaded to more than 6,500 leaders worldwide.