Driving Profit through Sales Transformation at BBVA Bancomer
Bancomer, the largest Mexican financial institution, with about $100 BUSD in assets, approximately 2,000 branches, and 50,000 employees, needed to align its people to the company’s new sales strategy as they continued to push towards growth and generating even higher profit levels. They wanted to elevate their current sales model by: first, increasing profitability of products; second, penetrating products into underserved segments; and third, increasing productivity and cross selling. To bring this transformation to life, Bancomer partnered with BTS.
Below, Jorge Zebadúa, Head of Strategy & Products, Corporate and Investment Banking, describes Bancomer's sales transformation initiative and the powerful results it achieved.