Known for bringing the best innovations to athletes at every level, it is no surprise that Nike continuously strives for excellence. As the company faces increased competition and is challenged to grow market share, Nike is making a strategic shift to build an even stronger retail organization.
In stores that went back and applied what they learned, we saw a significant uplift in conversions from 1-14%. We also saw the average sale increase. I knew simulations would get results and I knew it would resonate with the learners at Nike."