Recent years have proven to be some of the most difficult in Sony’s long history. Facing intense competition and unfavorable macroeconomic conditions, the company’s relevance has been threatened, exposing deep vulnerabilities in spite of past restructuring and cost-cutting efforts. To thrive, Sony would have to undergo a massive strategic change to recapture the spirit of innovation once deeply embedded in the corporate culture.
Success, it's truly the passion for my business, not just the passion for BTS. It's the passion that BTS teams show for Sony and the Sony business. The excitment they show for learning parts of our company and the credibility that they have when they stand up and deliver."