BTS Stockholm has recently added some new members to their ranks: custom bicycles. Not only will these bicycles make it easier for BTSers to get around town for sales meetings, lunches, and other engagements in a cheap, quick and environmentally-friendly manner, but the bicycles also tie into BTS' greater commitments to social responsibility. Made by Vélosophy, these bicycles come with a one-for-one promise: for each bike sold, one is donated to a schoolgirl in a developing country (through a partnership with UNICEF and World Bicycle Relief).
Says Anna Sandberg, BTS Vice President, “When we learned about Velosophy we immediately thought it would be a great idea to get a few bikes for our office, for a couple of different reasons. We liked the idea of providing an easy, environmentally friendly and healthy way for our employees to get around town, like for client meetings. We also wanted to make sure it communicated BTS when pedaling around town and got the opportunity to brand it with BTS colors. But it was more than that - these bikes serve a higher purpose with their one-for-one promise. We learned that the need for bikes in developing countries is huge and a bike for a young girl can mean the difference between going to school or not, which in turn is a key enabler to reduce poverty. Education and empowerment are themes that strongly resonate with our BTS values and One-for-One mission!"
It is shown that providing a girl with a bicycle will increase her presence in school by close to 30%, and her results in school by as much as 60%. For more information on the power of bicycles in supporting education and reducing poverty, watch here: