The Relentless Consumer is Changing the Role of Marketers

Connecting an organization’s value to consumer demands and building a brand that reflects its views has never been more important for a company’s growth. Successful marketers understand these connections, and how to act as enablers of business growth.

Equally as important is the integration between marketing and sales. Strategic alignment between the two shortens the sales cycle and reduces market-entry investment and cost of sales. HBR cites this lack of alignment as a significant hindrance to corporate performance. Through consulting and marketing training, we help your organization define and execute marketing excellence in the context of your business to operate with a more customer-centric mindset, build strategic alignment between marketing and sales, unleash online power through digital marketing training, and develop the necessary marketing skills.

Strategic Alignment and Marketing

How We Deliver Value

We align your marketing to the business’ strategy, build a customer-driven mindset, and develop the necessary capabilities for excellent marketing execution. Our marketing programs help your people understand how their role contributes to the strategy, strengthening cross-functional collaboration and understanding between marketing and sales. We do this using a wide array of powerful methodologies that enable participants to learn through life-like experiences that include business simulations, virtual marketing programs, video exercises, engage maps, and performance support.

Areas Where We Play

  • Creating cross-functional strategy alignment
  • Improving specialized marketing skills based on the business strategy
  • Developing strategic thinking by building a big-picture perspective of marketing
  • Advancing digital marketing in the context of the business
  • Building a customer-centric mindset
  • Driving marketing excellence across all functions and roles through blended learning journeys

Our Approach to Marketing Training

Experience tells us that there are three essential pillars of marketing execution: team members need the proper alignment, mindset, and capabilities to execute on your businesses’ strategy. We develop all three in your people using a variety of time-tested approaches, such as webinars, face-to-face programs, and consultative workshops. These powerful methodologies allow us to establish a common mindset, develop basic skills and knowledge, build a culture of knowledge-sharing, and get everyone on board with the new strategy in a successful and sustainable way.

Webinars reach large groups of people in a scalable, interactive manner, while classroom training provides an intimate, face-to-face learning experience. Our consultative workshops provide us with the opportunity to dive deeply into the specific needs of your marketing and sales functions, and help your people develop the skills they need to successfully achieve the results your organization wants to see.

What Makes Us Different?

We design powerful experiences that have a profound and lasting impact on people and their careers

Inspiring new ways of thinking, building critical capabilities, and unleashing business success.

Our solutions are customized through co-development.

They fit your business’ specific needs and make marketing personal for your organization.

It is proven that people learn best by doing.

We build marketing skills through simulating new strategies and different ways of working that empower people to make better decisions.

We are passionate about your business.

And, we make a point of knowing your business and industry like it was our own.


We Work with Leaders at Every Level of an Organization

Our marketing programs create a common customer-centric mindset and shared language, skills, and capabilities among people at all levels within organizations. We support companies in developing and implementing corporate, functional, and area-specific strategies, breaking down barriers between marketing and sales and driving marketing excellence. We do this through product and portfolio management, pricing, brand equity management, communication, and campaigning. We also work with leaders at all levels and their teams to provide on-the-job performance support, ensuring measurable business impact.

We serve management, marketing leadership, individual marketers, sales leadership, sales reps, customer’s customers, and all interfaces beyond this, including R&D, technical, HR, and other services. Our marketing programs run from small, self-paced training sessions to large, group deliveries that reach up to 8,000 people. We deliver online, virtually, and in classrooms, currently in up to eight languages. This allows us the flexibility to meet your needs in the capacity that best suits you.

The Results We Deliver

BTS was the right fit for us at Bayer Division Crop Science to implement our new Go-to-Market learning framework. Together, we created a holistic Marketing and Sales blended learning initiative called SkillCamp. This initiative has being very successful over the past several years, reaching more than 8,000 employees. Our combined efforts have been recognized with multiple awards, amongst which are a total of seven Brandon Hall awards. With BTS you get the perfect blend of learning didactics expertise and Marketing, Sales, and industry knowledge – and they are fun and professional to work with.

Millie Ruffin de Tekampe, Head of SkillCamp

We appreciate BTS’ creativity and professional knowledge in marketing and the experience with innovative tools in adult education. With these qualities, BTS contributed strongly to our redesigned and improved learning journey that results in a proven capability building combined with superior feedback of the participants in our marketing training.

Gabriele Leder, Head of Commercial Excellence, Marketing & Sales Excellence

BTS helped us to co-develop our corporate strategy in a very interactive way. We appreciate their expertise in Strategic Planning and Commercial Excellence and we are looking forward to execute our strategy with BTS as our external partner of choice.

Oliver Bruns, CEO
Edelmann Group

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