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What is the definition of marketing? We look at marketing as the process of developing, promoting, and selling products or services. Its role is essential for every organization to create awareness of its company and products, capture value, establish a trusted brand, and gain customers’ support. Below are our insights around defining and executing effective branding and marketing, as well as some of the latest articles on the subject from top publications.

Every learning need have its own solution: quick steps built into a checklist, concepts that provide background information and so on. Most of all, it should be designed for application in the moment of need.

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Harvard Business Review:
When Sales and Marketing Aren’t Aligned, Both Suffer

One Fortune 250 B2B company spent a quarter of a million dollars solving the wrong problem – because their sales and marketing teams weren’t aligned. Learn why alignment is essential for the success of both.

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Business Person

WSJ and Deloitte:
How Marketing and Sales Can Align to Drive Growth

How does the alignment of sales and marketing grow your business? The answer is alignment on customer engagement, measurement, talent, and technology. Here’s how.

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Business Leadership Tools

Forbes:
Marketing and Sales Must Be Aligned at All Times

What is more important for marketing? Generating a high volume of leads or closing a higher percentage? Learn why the two aren’t mutually exclusive and how partnership with sales can drive greater growth.

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Point at Screen

Harvard Business Review:
Ending the War Between Sales and Marketing

When the business isn’t doing well, marketing tends to blame sales and sales tends to blame marketing. However, the playing the blame game isn’t an effective solution. Learn how to end the war between sales and marketing.

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Arms and Gears

Forbes:
Sales and Marketing Alignment Often Fails for B2B Companies and Here’s How to Fix That

Your organization has identified that the alignment of sales and marketing is critical for success. But your efforts aren’t moving the needle. Here are the common pitfalls that most B2B companies face.

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