Lou Schachter
leads the Global BTS Sales Practice, a team of fifty around the world, and drives research and intellectual property development. He works with clients such as Salesforce.com, Toyota, Citizens Bank and Schindler, building great sales forces through innovative customer engagement models and helping leaders, managers and sellers see sales behaviors from the customer’s point of view. His deep global experience gives him the ability to help leaders shape their sales forces in markets all over the world.
He is passionate about moving the science of sales to the next level, looking for unconventional wisdom and challenging common sense that has become outdated. Lou is a true student of sales and all that has been written on it over the years.
Before joining the BTS team, Lou had a long career in sales for professional services firms. His experience includes selling to Fortune 500 companies, small businesses, and large government institutions. He also helped lead the fast growth of a specialized communications firm. Earlier in his career, he was an investment banker.
Lou is the co-author of the book, The Mind of the Customer: How the World’s Leading Sales Forces Accelerate their Customer’s Success, which was published by McGraw-Hill in 2006.
Lou graduated from the Wharton School of the University of Pennsylvania. When not on airplanes, he lives in Los Angeles.