Stuck at the crossroads between the past and the future of selling?
Join us at our exclusive event, as BTS experts Lou Schachter and Debbie Chou present an innovative approach to sales success by integrating new techniques for change management directly into sales strategies.
Delivered in BTS' unique approach, the event will:
- Propose a new logic for thinking about and executing major sales transformations
- Examine these transformations from the customer’s perspective and how their changing buying patterns suggest a particular way of focusing selling activities
- Consider the perspective of salespeople and what they can do to sell change to their customers
- Look at how sales leaders and managers can change the way their organizations sell products or services
- Highlight the pivotal moments that determine the success of major change initiatives