The recession playbook: leading through a downturn (Session Two)
BTS USA virtual event
Tuesday July 7th, 2020 from 12:00PM- 1:00PM EDT | 1:00PM-2:00PM ART

80% of your current leaders have never led a business during a downturn. So, are they ready for a recession?

It’s time to prepare your leaders and your business for a recession. With a distinct sense of urgency, a key BTS client recently asked us to create a learning event to prepare leaders to ‘recession-proof’ their company. In response, we developed insights, a POV, and a recession readiness learning platform. We would like to share these with you.

During our hour long webinar, we will go deep on our learnings and share:

The world’s first Recession Playbook, a BTS experiential learning solution, which was created with input from key senior line executives, ranging from BU Presidents to Function Leaders to CFOs. Our Recession Playbook contains ‘the moves’ business leaders should make to recession-proof their business including:

  • Price, volume and solution bundling moves to meet customers where they are in a recession
  • COGS moves for cost reduction in sourcing, manufacturing and supply chain to protect Gross Margin
  • The right OPEX moves to reduce costs while maintaining competitiveness
  • Working Capital moves in A/R, Inventory and A/P to preserve and protect Cash Flow
  • Talent moves to balance short term costs with long term competitiveness
  • Acquisition planning for when good businesses become cheaper in a recession
  • Innovation moves that are cost-effective and customer centric, which is especially critical in a recession
  • And much more

In the virtual event, you’ll learn how to build alignment on a comprehensive plan to lead through a downturn specific to your business and unique value chain. Our experience enables company leaders to harvest ideas from each other and their own individual teams by following a simple and structured process leveraging unique tools and templates like the Recession Playbook, Free Cash Flow Tree, Risk Storming, Empathy Mapping, and Leading From the Future Back. The result is prioritized and sequenced set of plays, strategies to minimize and mitigate risk, and qualified opportunities to strengthen the business into the future.

If you have any questions about the event, please email us at

We hope to see you there!

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