Taiwan, Taipei – February 18, 2021 – BTS won three awards at the 15th annual Stevie® Awards for Sales & Customer Service. The following nominations are honored:
- Gold for Sales Training or Coaching Program of the Year – Business Services Industries
- Silver for Sales Training or Coaching Program of the Year – All Other Industries
- Silver for Most Valuable Response by a Sales Team
The Stevie Awards is an establishment that recognizes outstanding performance in the workplace worldwide. More than 2,300 nominations from organizations of all sizes in virtually every industry across 51 nations were considered in this year’s competition.
Maggie Gallagher, President of the Stevie Awards, said, “In the toughest working environment in memory for most organizations, 2021 Stevie Award winners still found ways to innovate, grow sales, please their customers, and secure new business.”
BTS’s “Build Virtual Sales Excellence” program won two awards in both the Sales Achievement and Covid-19 Response categories. To execute upon the new strategy, the program was designed with experiential learning for sellers to practice effective virtual communication and was supported with researched-back frameworks. The improvement in customer service as a result of the program brought in double the amount of profit compared with the previous year.
To execute a more customer-centric strategy, the “Account Manager Journey” program brought account managers across multiple geographies together. Within six months following the program, sellers were closing deals with a shorter negotiation period and achieved 40% improve conversion rate in their sales funnel.
“This award is a testament to the hard work and commitment of our clients in equipping their people with the mindset, capabilities and resources to execute upon their strategy. We are grateful for the partnership that we have with our clients, and in supporting them through their transformation journey,” says Head of Sales and Marketing Practice in Asia, Debbie Chou.
The announcement will be presented in a virtual ceremony on Wednesday, April 14, 2021. The list of Stevie winners in all categories are available at www.StevieAwards.com/Sales.