News and Press Releases

The following are recent news pieces, external articles and press releases featuring BTS.

50 Lessons Adds BTS Thought Leader Interviews to Curriculum

Friday, April 02, 2010 | Category :
    • Press Releases

San Francisco, April 2, 2010 – BTS USA, the global leader in accelerating strategic alignment and execution and 50 Lessons announce that 50 Lessons has selected BTS Executive Vice President Dan Parisi as a featured business leader for their video library series. The featured video segments will focus on three topics: the power of experiential learning to align the workforce, what makes a successful chief learning officer, and how learning delivery methods have evolved from basic lecture to behavioral laboratory. The video segments will be available to all subscribers of the 50 Lessons Library in late spring.

"Dan combines great knowledge, passion and a great delivery style," says 50 Lessons' CEO, Matt Burr. "His observations and experience on effective learning in business are a boost for executives, managers and entrepreneurs alike, or indeed for anyone who wants to help get strategy across to employees."

"The Power of Learning to Align the Workforce" focuses on the story of how a global telecom company quickly and effectively mobilizes its talent around a new strategic direction. The organization successfully built strategic business alignment by deploying a customized business simulation program.

In "Successful CLO's Understand the C-Suite Agenda", Parisi shares what makes a CLO a respected business advisor. The best CLOs have a seat at the senior executive table, do all their work in the context of business problems and talent needs, and bring their knowledge to bear on business issues such as time to market, increased productivity, accelerating execution, and growing market share.

In "How Learning Has Evolved", Parisi outlines a brief history of adult learning from lecture-based learning to case study to experiential learning. The latest innovations, notes Parisi, use experiential learning and simulations to combine business analytics and leadership skills, enabling business lead-ers to make faster, better business decisions.

Parisi said, "50 Lessons recognized that BTS is the global leader in using experiential learning and simulations to accelerate strategic alignment and execution in high performing organizations. We believe that simulations and experiential solutions are the most effective way to help organizations understand, align and execute on strategies and business initiatives.”

Parisi’s lessons were filmed at the CLO Innovation Network meeting in Chicago in November 2009. His lesson, “How Learning Has Evolved” will appear in Never Stop Learning, volume twenty-four of the 50 Lessons - Harvard Business Press book series, Lessons Learned, Straight Talk from the World’s Top Business Leaders. Never Stop Learning will be available in August.

About 50 Lessons

50 Lessons is a digital media company that produces, owns, and distributes the award-winning 50 Lessons library, the world's pre-eminent collection of multimedia insights from global business lead-ers. The library currently holds over 1,000 videos featuring more than 200 of the world's leading busi-ness executives, including Michael Dell, Jeffrey Hayzlett, CMO of Eastman Kodak, and sports le-gends, Cathy Rigby and Peggy Fleming. 50 Lessons' content is used in a wide range of the world's most successful learning products, including in Harvard Business School Publishing's "Manage Men-tor" Visit 50 Lessons at

About BTS

BTS USA is the global leader in accelerating strategy alignment and execution, innovating how or-ganizations learn, change and improve. We partner with our clients to build commitment and capabili-ty to accelerate strategy execution and improve business results. The unique BTS process offers fast strategic alignment and rapid capability building through:

BTS has more than 300 professionals serving over 400 clients, including 44 of the US Fortune 100 companies and more than 25 of the Global Fortune 100 largest corporations in the world. Select BTS clients include AT&T, Ericsson, Kimberly-Clark, Nokia, Sony, Toyota, Unilever and Xerox. BTS serves its clients from offices in New York, Chicago, Philadelphia, San Francisco, Scottsdale, Stam-ford, Bangkok, Beijing, Bilbao, Brussels, Helsinki, Johannesburg, London, Madrid, Melbourne, Mexico City, Oslo, Singapore, Stockholm, Sydney, and Tokyo. For more information please visit

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Media Contacts

Emma Rosen
Activa PR for BTS USA

Kristina Rey
Director of Marketing, BTS USA


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