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BTS Group has signed an agreement to acquire all businesses from The Synergy Group Pty Ltd.

Monday, January 04, 2016 | Category :
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    • Australia

-Positions the firm as a market leader in Australia, thus further extending its world-leading sales transformation capabilities.

STOCKHOLM, SWEDEN and SYDNEY, AUSTRALIA— BTS GROUP AB (publ) – announced that it has signed an agreement to acquire all the businesses of The Synergy Group Pty Ltd. a leading Australian provider of sales transformation solutions, assessment, development services, and consulting services.

“The Synergy acquisition marks a natural extension of BTS’s sales transformation and assessment solutions. The acquisition opens new opportunities for both BTS and Synergy clients to accelerate their growth by improving their selling capabilities,” says Henrik Ekelund, President and CEO of BTS Group AB.

The Synergy Group CEO, Katherine Edgar says, “We are delighted to join forces with
BTS. Transforming companies into world-class, high performing organizations is Synergy's reason for being, and we could not have hoped for a better partner than BTS to enable our vision.

The acquisition will significantly contribute to the BTS Australia business and will grow the size of the BTS Australia Sales Practice considerably. The additional resources will allow BTS to significantly increase our penetration of this key market. Synergy’s annual revenues is averaging AUD 3 million.

“BTS's strategy for acquisitions aims to create a broader base for future organic growth while actively consolidating a highly fragmented market. Through its acquisitions, BTS also seeks to gain the opportunity to serve new and existing customers with innovative services based on next-generation, innovative technologies and processes,” concludes Henrik Ekelund.

Information on the Transaction
About the acquisition, price and financing

BTS will acquire the business and key assets of The Synergy Group Systems Pty Ltd. including talent, technology, intellectual property, brands, and equipment, and assuming some liabilities.

Synergy will be consolidated as of December 1, 2015. The acquisition is estimated to have a positive impact on BTS earnings per share in 2016. No further financial facts are disclosed. 

For more information, please contact:
Thomas Ahlerup
Senior Vice President
Financial Communications  and Investor Relations
BTS Group AB
Phone                   +46-8-5870 7002
Mobile                   +46-768-966 300


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