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BTS signs agreements with leading multinational enterprise software corporation, combined value at SEK 79 million

Monday, February 01, 2016 | Category :
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As picked up by CNNMoney, EconoTimes, The Street & more!

STOCKHOLM, SWEDEN and NEW YORK, NY - BTS GROUP AB (publ), - BTS, a world leading strategy implementation firm, has recently been engaged by a leading multinational enterprise software corporation to design and deliver a variety of programs as the organization undergoes a major strategic transformation. These solutions, which leverage the BTS Great Framework, are targeted at various groups and areas of the organization, from front line leaders to executives. The value of this order is SEK 79 million.

The absolute majority of the revenue or approximately 80 percent will be recognized during 2016. The remaining has been, and will be, recognized in 2015 and 2017. 

This global initiative, developed as the organization began a major strategic transformation from on-premise software to the cloud, involves both leadership development and sales training programs. The leadership programs are integrated experiences that include technology-based strategic alignment and business acumen simulations, interwoven with leadership content. The sales programs aim to set up the organization’s salesforce for success by giving them the opportunity, within the safe space of a customized business simulation, to practice new selling skills within a variety of industries.

Overall, both leadership development and sales training initiatives aim to drive significant cultural change in the organization. They will disseminate the company’s new strategy in an innovative, enjoyable way that energizes participants and encourages them think about their individual role in the execution of the company’s strategy. 

"We are very proud to have been selected by this leading software company to align their leaders around the new strategy and give them the skills necessary for its successful execution. The partnership is strong evidence supporting our leadership development, sales training, and strategy execution expertise," says Jessica Parisi, Executive Vice President of BTS USA, Inc. 

For more information, please contact:

Michael Wallin

Senior Vice President

Investor relations and corporate communications

BTS Group AB


Mobile:         +46 708-788 019


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