News & Press Releases

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BTS to Present at the 2010 HR People and Strategy Global Conferencee

Monday, April 26, 2010 | Category :
    • Press Releases
New York, NY and San Diego, April 26, 2010 – BTS USA, the global leader in accelerating strategy alignment and execution, announces that BTS Executive Vice President Peter Mulford will be presenting a session titled "Test-driving the Impact of Business Model Change" at the 2010 HR People & Strategy (HRPS) Global Conference on Monday, April 26 from 1:00-2:15pm. The conference, which runs from April 25-28, will be held at the Loews Coronado Bay, in San Diego, Calif.Mulford will run a business simulation to illustrate the effects of strategy change, especially due to shifting economic conditions, and how it can impact a company's talent base over time.

About "Test-driving the Impact of Business Model Change on Talent Strategy"

The recent economic crisis has resulted in some companies undertaking short-term survival actions, and others continuing on strategic paths they had charted earlier. No matter what course was taken, most companies have looked at and challenged their business models. This session will explore what it means to modify or change a business model, placing particular emphasis on understanding the talent implications via a hands-on, interactive, case-based simulation constructed and led by Peter Mulford, one of the world’s leading innovators in using simulations to drive organizational learning.

About the Conference Board

The Conference Board is a global, independent business membership and research association working in the public interest. Their mission is: To provide the world's leading organizations with the practical knowledge they need to improve their performance and better serve society. The Conference Board is a non-advocacy, not-for-profit entity holding 501 (c) (3) tax-exempt status in the United States. More information about the Conference Board's 2010 Leadership and Development Conference can be found here.

About Peter Mulford

Peter Mulford is a Global Partner with BTS Inc, where he heads the firms Strategy Alignment and Business Acumen practices. He has over 12 years of experience innovating and delivering solutions to build capability and coordinate strategic alignment across organizations. Peter has worked with many Fortune 100 and Global 500 companies, including The Coca-Cola Company, Starbucks Coffee Company, AT&T, Barclay’s Bank, Sony Electronics, Telkom South Africa and Phillips Electronics.

Prior to joining BTS, Mulford lived in Tokyo, Japan, where he worked for Aswa Ltd., a Japanese consultancy, and advised Mercedes-Benz and Volkswagen on their Japanese market strategy. Mulford received his MBA in Finance and a Masters of International Affairs from Columbia University.

HRPS: The Forum for Strategic HR

Founded in 1977, The Human Resource Planning Society (HRPS) is a strategically focused, groundbreaking network of thousands of HR thought leaders and innovators representing the world’s most prominent organizations. Global in scope and influence, HRPS provides cutting-edge knowledge, professional development and a community of experts to help members address the business needs of today and tomorrow.

About BTS

BTS USA is the global leader in accelerating strategy alignment and execution, innovating how or-ganizations learn, change and improve. We partner with our clients to build commitment and capabili-ty to accelerate strategy execution and improve business results. The unique BTS process offers fast strategic alignment and rapid capability building through:

BTS has more than 300 professionals serving over 400 clients, including 44 of the US Fortune 100 companies and more than 25 of the Global Fortune 100 largest corporations in the world. Select BTS clients include AT&T, Ericsson, Kimberly-Clark, Nokia, Sony, Toyota, Unilever and Xerox. BTS serves its clients from offices in New York, Chicago, Philadelphia, San Francisco, Scottsdale, Stam-ford, Bangkok, Beijing, Bilbao, Brussels, Helsinki, Johannesburg, London, Madrid, Melbourne, Mexico City, Oslo, Singapore, Stockholm, Sydney, and Tokyo. For more information please visit

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Media Contacts

Emma Rosen
Activa PR for BTS USA

Kristina Rey
Director of Marketing, BTS USA


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