The recently published book Selling Vision: the X-XY-Y Formula for Driving Results by Selling Change, co-authored by Lou Schachter and Rick Cheatham of the BTS Sales Practice, has been receiving wide attention and acclaim in the press. Authors Rick & Lou have been asked to contribute to a variety of sources and publications, some of which include:

Creating and Selling Change - 5 Questions for the Authors of "Selling Vision" - Customer Think

The best way to land new customers? Serve Before You Sell - Actionable Books

7 Critical Elements of Accelerator Selling: A step-by-step process to be a great sales leader - Sales and Service Excellence, HR.com

Customer Loyalty Requires Careful Attention to Finer Sales Points - Investor's Business Daily

Change management for sales - staying agile and productive amidst a rapidly-shifting selling environment - Sales Pipeline Radio

Drive Results by Selling Change - Sales and Marketing Management

Insight into Insight Selling - Eyes on Sales

Learn more about Selling Vision and download it on Amazon here.