Peter Mulford, EVP at BTS, authored this informative article for Training Magazine, on BTS’ work with Coca-Cola, and how business simulations can build the alignment, mindset and capabilities needed to accelerate strategy execution. Peter discusses how business simulations have long been used up front in the strategy formulation process. In the last several years, simulations increasingly have been recognized as an essential tool for successful strategy implementation. He also explains how Coca-Cola engaged BTS to develop simulations that were closely modeled on the company’s competitive environment, organizational structure, and internal business issues. Click here to read the entire article.