News and Press Releases

The following are recent news pieces, external articles and press releases featuring BTS.

Training ROI: Strategy Alignment and Execution

Wednesday, September 07, 2011 | Category :
    • In the News

Peter Mulford, EVP at BTS, authored this informative article for Training Magazine, on BTS’ work with Coca-Cola, and how business simulations can build the alignment, mindset and capabilities needed to accelerate strategy execution. Peter discusses how business simulations have long been used up front in the strategy formulation process. In the last several years, simulations increasingly have been recognized as an essential tool for successful strategy implementation. He also explains how Coca-Cola engaged BTS to develop simulations that were closely modeled on the company’s competitive environment, organizational structure, and internal business issues.

Click here to read the entire article.


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