Extraordinary market and technology changes are making current sales behaviors irrelevant. In order to remain competitive, organizations must transform their sales teams to meet the needs of today's customers. Top sales executives from leading organizations recently met to discuss how to outpace this unprecedented change. The conversation focused on the strategies and tools sales organizations use to anticipate their customer’s priorities and create unique value. The audience heard client perspectives from both sales leaders and strategists at world-class organizations currently leading large scale transformations and change initiatives.