Rick Cheatham, BTS Partner and head of the US Sales Practice, recently sat down with Sales Lead Management Association Radio to discuss change in sales organizations and the recently-released book Selling Vision.
Sales change is risky for all sales organizations - but it doesn't have to be detrimental. In this interview, Cheatham discusses his logic around sales transformations and the X--XY--Y selling model. Listen to the full radio episode here:
Get a sneak peek and buy Selling Vision on Amazon here.