BTS Strategic Execution Blog

Strategy Execution Delivers Sustainable Revenue Growth at Texas Instruments

Wednesday, February 01, 2012 | Category :

Discover the Bottom-line: Did the Program Accelerate Strategy Execution and Deliver Results?

By Dan Parisi

Texas Instruments (TI), a leading U.S. semiconductor and computer technology company, was facing the ultimate business challenge. The company was losing market share in its most important market segments. The downward trend was undeniable. TI’s customers were consciously and systematically making a decision to use a competitor’s products. To recapture the market, TI made a bold strategic shift and partnered with BTS to ensure successful strategy execution.

In the latest BTS video, Jeff McCreary from TI discusses how partnering with BTS helped the company accelerate strategy execution and achieve significantly better business results. Discover the details of the partnership.

Visit the BTS Video Gallery to learn more about other client engagements.

About the Author: Dan Parisi is an Executive Vice President at BTS.

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