The Answer Our Research Revealed
Working with the world’s best sales and marketing organizations and through extensive customer and sales research, we’ve built a new sales approach that succeeds in the face of this paradox. We call it Accelerator Selling.
- Align stakeholders
- Inspire confident and speedier customer decision making
- Help customers manage complexity and changing priorities
- Drive customer results
Accelerator Sellers engage customers and prioritize sales activity using business and people dynamics.
The best salespeople in the world use business acumen to understand their customer’s financial targets, strategy, and market to connect their solutions to what matters to their customer most. They master the people dynamics of their client organizations to win the hearts and minds of diverse stakeholders in their own authentic way. Top salespeople also master the business and people dynamics of their own companies, knowing which sales activities will best drive their results and how to collaborate internally to execute for customers.
Accelerator Sellers individualize the buyer experience to speed stakeholder alignment and confident decision making, and they prioritize sales activity to accelerate their pipelines.
Accelerator Selling from BTS is about inspiring better decisions and driving exceptional results.