When BTS works to train your salespeople in account strategy development, we create awareness of, and skill in applying, the best strategic practices sales professionals can use to ensure their account plans produce winning results. We develop and deploy a fast, effective approach to developing and executing account strategy that fits your customers and your business. This approach helps them understand and align with their customers' highest goals, take a standard approach to creating and communicating strategy, and execute their strategy even when challenged. Managers are prepared before the workshops to coach during the training. They are also prepared to help their teams implement the process and principles back in the field after the workshop, through strategic coaching and regular account reviews.
Actions characteristics of top sales forces' account strategy development include:
Like all of our training work, our account strategy development trainings are driven by simulations and experiential learning. We co-create each program with our clients, but the trainings typically have some of the following elements:
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