We help sales professionals engage executives effectively by providing them with an entirely new framework for their sales efforts — a framework built on an understanding of how value is created. Combining our own global executive research with data from select executives identified by you, BTS trains your reps on what executives believe are the essential components for salespeople to be credible and to gain executive access and ensure maximum relevancy.
In each training for customer understanding that BTS designs, we focus on these core capabilities:
Every BTS training program is created in partnership with you for unparalleled relevance, but some of the following activities are commonly included in the solution:
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