Our research shows that executives give their business to salespeople who can have strategic business conversations and can prove the value of their solutions. We design trainings that teach salespeople to get beyond price and to express the value their offerings bring to their executive customers. We work to change the way reps think about and interact with executive customers by unveiling proven techniques to communicate their offerings in the context of what each customer values. We enable salespeople to calculate the true value of their offerings and empower them to be more successful when calling on executive customers.
The specific capabilities we have found to be necessary for salespeople to quantify and communicate value at an exceptional level are:
BTS works with you to create custom tools that are then deployed with some of the following training experiences to drive higher-level executive conversations:
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