Based on years of global sales research, the results-focused sales skills training that BTS creates reflects the realities of selling in today’s business-to-business environment. Our research shows that customers today want salespeople who deeply understand their businesses, and they want their purchases to impact their desired business results as rapidly as possible. We focus on the four key areas that our research has shown lead to success: aligning your sales process with the customer’s buying cycle, asking high-impact questions that focus on desired business results, co-creating solutions with clients, and advancing at every stage of the buying process.
All of BTS’ results-focused sales skills training seeks these world-class sales outcomes:
Our sales training programs are driven by our global sales research, your high performers, and customer buying trends. They typically include some of the following components:
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