The Story of BTS: Insights and Innovation
In the early 1980s, Henrik Ekelund and three investors from one of Scandinavia's most prominent strategic consulting firms grew frustrated developing strategies for clients only to see them struggle with execution. The team sought tools to support the strategy implementation process and found an innovative new approach: business simulations. Their first implementation employed an off-the-shelf business simulation. They found that the client had good results and an enjoyable experience. Then, one of the client's division leaders requested a customized simulation to deal with a specific challenge facing the business.
What does BTS stand for? Serious sounding English company names were all the rage in Sweden in 1986. BTS originally stood for Business Training Systems. Over the years, we’ve kept our initials but moved far beyond training.
What they discovered was . . .
The alignment and results from the customized simulation far exceeded the off-the-shelf experience.
This breakthrough led to the founding of BTS Group AB in Stockholm, Sweden in 1986.
At the time, its founders could only have imagined the reach this small firm would eventually have. Thirty years later, the firm has grown into a global organization serving 30 of the world's 100 largest companies and 60 of the Fortune 100.