The Buyer’s Paradox Puts a Different Pressure on Sales and Marketing

Our Approach to Sales

We offer everything between deeply customized programs and learning journeys that are tied to your business and strategy to quick and robust plug-and-play training that you can run today.

Transforming the way your people sell requires each individual to experience the new way of working as it relates to them, practice the new approach, and smoothly transition from the training session back to their life on-the-job. We design content specific to your situation because we know that no two organizations are alike. Our philosophy begins with minimizing complexity and focusing on what great people in your organization already do. Then, we align what your high-performers do with our extensive research and experience leading and transforming sales organizations, creating content in the context of your marketplace realities.

Backed by extensive research, our simple Plug-and-Play Moments are well suited for addressing the sales and sales management situations that matter most. Our library of one-hour modules, which can be delivered in classroom or virtual settings in small or large teams, help your sales leaders experience the moments that matter most on-the-job.

Our Approach to Marketing

Experience tells us that there are three essential pillars of marketing execution: team members need the proper alignment, mindset, and capabilities to execute on your businesses’ strategy. We develop all three in your people using a variety of time-tested approaches, such as webinars, face-to-face marketing training programs, and consultative workshops. These powerful methodologies allow us to establish a common mindset, develop basic skills and knowledge, build a culture of knowledge-sharing, and get everyone on board with the new strategy in a successful and sustainable way.

Webinars reach large groups of people in a scalable, interactive manner, while classroom training provides an intimate, face-to-face learning experience. Our consultative workshops provide us with the opportunity to dive deeply into the specific needs of your marketing and sales functions, and help your people develop the skills they need to successfully achieve the results your organization wants to see.

We Work with Leaders at Every Level of an Organization

Our sales engagements range from helping sales and business leadership create their strategy and execution plans to working with sales managers to lead their teams through change or balance the needs of customers, their teams and the enterprise, to changing how salespeople serve their customers every day.

Our marketing programs create a common customer-centric mindset and develop shared language, skills, and capabilities among people at all levels within organizations. We support companies in developing and implementing corporate, functional, and area-specific strategies, breaking down barriers between marketing and sales and driving marketing excellence. We do this through product and portfolio management, pricing, brand equity management, communication, and campaigning. We also work with leaders at all levels and their teams to provide on-the-job performance support, ensuring measurable business impact.

We serve management, marketing leadership, individual marketers, sales leadership, sales reps, customer’s customers, and all interfaces beyond this, including R&D, technical, HR, and other services. Our marketing programs run from small, self-paced training sessions to large, group deliveries that reach up to 8,000 people. We deliver online, virtually, and in classrooms, currently in up to eight languages. This allows us the flexibility to meet your needs in the capacity that best suits you.